Now that iTunes no longer lists apps in the iTunes store, the only way I can find to browse or search the iOS app store is on an iOS device itself. This is rather inconvenient when, say, I'm trying to do research on which of several related apps to get - or even if I just want to look up info on an app while I'm at my computer and my iPad isn't nearby.
To supplement the other responses, some quick Googling led me to fnd, a website that lets you search the app store. Here's a 2014 review of it on Cult of Mac, so it's been around and working for some time.
Iphone App Store Search
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Apple maintains public-facing webpages for all apps in the App Store at itunes.apple.com. If you use Google or an equivalent search engine and limit the results to that domain, you can effectively search the App Store from any web browser.
For example, if you search the itunes.apple.com domain for "to do", you'll get results for Microsoft To-Do, Wunderlist, Do!, etc. Click any of those links and you'll get effectively the same listing page as what you would get in the App Store app on iOS devices.
Use Apple Search Ads to promote your app across the App Store. Reach people on the Today tab, on the Search tab, at the top of search results, and at the bottom of product pages. Available in 61 regions. Try it for free with a 100 USD credit.*
Categories on the App Store help people discover new apps to meet their needs. The primary category you select is particularly important for your appʼs discoverability on the App Store, and it helps people find your app when browsing the App Store or filtering search results. The primary category also determines whether your app appears in the Apps tab or Games tab on the App Store. You can also select a secondary category to help our algorithm better surface your app. If you select Games as the primary or secondary category, you can select up to two additional subcategories to define your game.
Ratings and reviews appear on your product page and influence how your app ranks in search results. They can encourage people to engage with your app, so focus on providing a great app experience that motivates users to leave positive reviews.
Smartphone apps are software programs you can download and use on your mobile device. There are popular social media apps such as Facebook and Instagram. There are also apps for games, navigation, and even local store memberships.
Tap the search bar to key in the app name. Then, tap the Search button on your keyboard to confirm. The App Store will fetch you all the relevant results within a second or two. Now, you can tap on the app's name to read more about its features, ratings, and reviews.
After exiting the App Store, your downloaded app will automatically appear on your iPhone's Home Screen. If you can't find it on your Home Screen, swipe left on every Home Screen page until you reach the App Library. Key in the app name in the App Library search bar to locate it.
The App Store for iOS and Mac is a great place to find new apps for your Apple devices, but its search algorithms aren't the best. iTunes doesn't have advanced search features, and many people don't care for the software at all. Thankfully, you don't need to deal with iTunes to browse and search the App Store.
However, that can get tiring very quickly and the official site does not have a search function for apps, which is a problem. There are also several third-party websites such as 148apps, Appshopper and Toucharcade that will let you search for apps. However, these sites are really geared towards discovery of new and on-sale apps and not search, and they also include news and reviews. If you're just interested in searching for apps, then these sites not the best choices.
If you know the name of the app you are looking for, one way to find its description page is to use the site operator with Google. So, for example, to find the NDTV Gadgets app page, use the query NDTV Gadgets site:apple.com. However, this can return a lot of irrelevant and duplicate results since app listings from various country-specific iTunes stores are likely to show up as well.
While the official website serves for browsing through the App Store, if you're trying to find something specific, then Fnd is a much better option. It has a much more robust search, and it lets you choose the country you want results from as well. This is what you need to do:
2. Now you'll see the top three search results in apps, music, movies, TV, books, Mac and podcasts. To see more results in any of these categories, you can either click the tab for the category, which is above the search results, or links such as "More Apps" that appear after the three results from the category.
3. Each search result has the name of the app in green and below that, you'll see the app's section, such as Social Networking. Next to this section you may see a tiny rectangle and/or a big rectangle. This is Fnd's way of showing whether the app is available on iPhone, iPad or both.
4. Clicking the name of the app in Fnd's search results shows you the app's App Store listing and YouTube videos related to the app. To the right of each search result and app listing is a box with a blue outline. This box mentions the price and has a small App Store icon. Click it to navigate to the app's page on Apple's website.
5. On the Fnd.io homepage, you can click the three horizontal lines on the top right to browse the App Store charts. You can search for top free apps, top paid apps and top grossing apps on the US App Store. On the top left of the homepage, click the country flag and select your country to search the App Store in your region.
If you're looking for a specific app or want to browse the store, then these two methods are good enough. If you want fine control over the search results, then you need to use Vionza. For instance, if you want to only see apps priced between $0.99 and $3.99, or apps rated more than 4 stars, then Vionza is the best choice. This is how you make use of it:
Both Vionza and Fnd work as advertised on mobile browsers too. If you want to search for iOS apps from an Android device or without opening the App Store app, either of these two services should do the job. We tried a few other services, but these were the best ways to search the App Store - if you have a better alternative, please let us know via comments.
With the latest App Store update, iPhone and iPad owners can start with a basic search, then narrow down the result with suggestions that appear directly beneath the search box. For example, starting with an incredibly generic search for a 'game,' delivers a long list of results, but that can quickly be narrowed by tapping the suggestion 'offline', which can be further refined by tapping 'action,' 'racing,' 'word' and more. While not every search will show suggestions to drill down to more specific results, many do. In some cases, the App Store's new suggestion buttons extend beyond the edge of the search box and can be scrolled sideways to view more.
After searching for a game or app in the iPhone App Store and tapping a search suggestion to refine the results, the selected button will be highlighted in blue and an 'x' will appear to allow clearing this suggestion. Each additional suggestion that is tapped will be highlighted and each can be removed individually. This is a nice addition, helping iPhone users to narrow down choices, but searches that contain two or more words rarely offer suggestions and drilling down through one-word searches often results in only one level of suggestions. Given that much more detailed searches could easily be added to the App Store, this is not really that impressive.
ASO is fundamentally about improving the visibility of your apps inside an app store search engine such as Google Play or Apple App Store. By increasing impressions, you can support other goals such as traffic to your online app and downloads.
The biggest marketing mistake, however, when it comes to integrating SEO and ASO is overlooking the role of the website for driving volumes of referral visits directly to your store page, and app downloads section.
Your website should be seen as the driving force behind leading people throughout the information seeking and buying funnel from your main online entity (your website) through to an engaged, ready-to-buy/download audience (your app store).
As content levels are limited within the app stores themselves, the more that you can leverage your website content to increase app awareness and discovery to build external app authority and visibility, the greater the wider value, traffic and downloads your app will receive.
Ensure they reflect the core keywords describing your app as well as reinforcing value, differentiation, and other perceived value signals. It is important that these areas reflect the highest value keywords and user search behavior.
These are imperative to get right and to update to show the latest and changing user search queries. Traditional keyword research is required for optimizing this. Ensure you take time to gather a comprehensive data set and put in place measures to review, refine and improve this and the other key items in an iterative way (likely monthly).
It is as important to integrate your marketing channels outside of the app store to drive people to the app as it is to maximize the in-app performance. The better you can combine marketing channels and track the interactions between them, the greater your ability to impact them.
1. App stores use keyword triggers in your app name, title, description, and associated fields, so ensure that you spend time researching the best keywords to use and that you revisit them at regular intervals for optimization opportunities
2. How you present your app store product page will have a big impact on the conversion rate value (downloads) you get from the page. Product page CRO should be an ongoing focus area for generating downloads. 2ff7e9595c
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